Xello is looking for a Product Marketing Coordinator

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About us:

At Xello, our mission is simple yet powerful—to equip every student with the skills, knowledge, and confidence to build a successful, meaningful future. With over 30 years of experience, we serve more than 15,500 schools and 8 million students worldwide, delivering innovative, student-centered college and career readiness tools. Recognized for exceptional customer support and research-backed design, we empower learners from all backgrounds to explore possibilities, discover their strengths, and create actionable plans for life after school.

Who are you?

You are a product marketing professional with foundational experience supporting positioning, messaging, and go-to-market execution in a B2B or SaaS environment.

You bring clarity to complexity. You’re comfortable translating product functionality into compelling customer value. You care about precision, consistency, and delivering polished work that enables revenue teams to perform at their best.

You’re excited to deepen your expertise in product marketing while working under the guidance of an experienced Director and collaborating across Product, Growth, Sales, and Customer Success.

What you’ll do:
 

Product Go-to-Market Execution

In partnership with the Director of Product Marketing, you will support go-to-market execution for Xello’s suite of products.
 

You will:

• Translate product updates into customer-facing messaging and enablement materials
• Develop and maintain sales one-pagers, feature briefs, and competitive battlecards
• Support launch communications and internal documentation
• Maintain consistency across grade-band messaging within one unified platform narrative
   

Positioning & Messaging Support
 

You will help operationalize and strengthen our Core Platform positioning by:

• Updating messaging frameworks as features evolve
• Supporting persona documentation and use-case clarity
• Assisting in competitive research and differentiation summaries
• Incorporating field feedback into messaging improvements

Sales & Customer Success Enablement Collaboration
 

In collaboration with Sales Enablement, you will:

• Develop and refresh enablement materials
• Support internal training sessions tied to product launches
• Maintain organized, accessible content in enablement systems
• Create FAQ and objection-handling documentation

Cross-Functional Partnership
 

You will collaborate closely with:

• Product Managers to understand roadmap priorities
• Growth Marketing to align messaging across campaigns
• Brand & Content teams to ensure voice consistency
• Customer Success to incorporate real-world insights
   

What we’re looking for:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 1+ years of experience in product marketing, go-to-market support, B2B marketing, or a related marketing function
• Demonstrated ability to translate product functionality into clear, customer-facing value
• Organized and able to manage multiple workstreams with deadlines
• Comfortable working cross-functionally with Product, Sales, Growth, and Customer Success
• Analytical mindset with the ability to synthesize feedback and competitive insights into clear messaging
• Ownership mentality—someone who takes initiative and follows through

Nice to have:

• Exposure to SaaS or multi-product software environments
• Familiarity with positioning frameworks or competitive analysis
• Experience supporting product launches or structured go-to-market initiatives
• Experience or interest in the K–12 education market

*Please note this role is remote in Canada only*
 

The compensation range for this role is $45,000 to $60,000 CAD. The final offer will be determined based on the candidate's experience and expertise, as assessed during the interview process.

We’re Xello - Join us!

We are Xello (CASCAID in the UK), the leading developer of future readiness programs in North America and the UK and soon the world! Our mission is to help anyone, anywhere in the world to create a successful future through self-knowledge, exploration, and planning.

We believe that by bringing our best selves to our work and collaborating with one another, we can change the world. We are a very diverse group of individuals who work hard, laugh often and share in each other’s lives. We are an inclusive, equal opportunity employer.

Embracing agile practices, an innovative mindset, and keeping our users at the heart of what we do, are just a few of the keys to our success.

In addition to working with leading technologies, we are committed to continuous learning and growth through internal/external training and mentoring, which includes a PD budget for every employee.

For our Canadian based staff, we also offer:

• Flexible work arrangements including hybrid and remote
• 4 weeks of vacation
• Employer-paid health and dental benefits
• 4-month top-up for parental leave
• Group RRSP with 3% matching

For our US based staff, we also offer:

• Remote work environment
• 4 weeks of vacation
• 80% employer-paid health benefits
• 4-month top-up for parental leave
• 401(k) with 3% matching

For our UK based staff, we also offer:

• Remote work environment
• 28 days annual leave (inc. 3 days at Christmas) + bank holidays. With additional annual leave days added to reward long service

Like what you hear? Apply Now!